July, 2011

Typography: Common Mistakes in Choosing a Font Part 2

Thu, Jul 28, 2011

Since this is an extension of my previous post I’ll skip the introduction and jump right in. In some respects, fonts are like clothes. The fashion industry is entirely based on trends, what is hot and what is not. Once that new trend becomes bombarded by its followers it’s only a matter of time till

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Typography: Common Mistakes to Choosing a Font

Fri, Jul 15, 2011

It used to be that there were just a few fonts to chose from; there was Times New Roman, Arial, and Courier New with a few others. This limited selection as carried on in web typography because there is a small select group of fonts that are “web safe” meaning in all likely hood every

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A Big Impact with a Small Advertisement Budget

Fri, Jul 08, 2011

Over 90% of churches in the US have less than 500 weekly attendees, and about two thirds of that group have less than 100 attendees. Point being, most churches don’t have the resources to fund major ad campaign. When you have a low budget, but want a huge turnout the best way to go is

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Photography Matters

Sat, Jul 02, 2011

In many instances, I see the rule of have good photography for advertisement being downplayed. So I wanted to use this post to reawaken the reason for having a wide selection of good photographs. Think of each element to a design or ad as a component to a dish. One bad component can ruin the

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