So I recently watch the movie, “Pom Wonderful Presents The Greatest Movie Ever Sold.” As I watched it I thought it was a hilarious concept that was also informative and of some benefit to any business wanting to come up with a marketing strategy. The film does have some cussing in it so you may not want your kids to watch it with you, but the information it provides can be extremely helpful in redefining a brand or exploring alternative marketing techniques than just a card that says, “Come Join Us” or “Buy Now”.
A few points that I thought could be helpful to now just the “Big Dogs” but the small local church as well were as follows:
- How would you describe your brand? Are you a mindful organization that is well respected, clever, educational? Or are you a more relaxed organization that is playful, witty, and fun? Or a mix of both?
- Marketing is most effective when you play off of several emotions. By deciding what emotions you want to emit on the front end, you can have a clear direction of where you want the ad to go and generate an effect ad that causes the viewer to feel something.
- Product placement is effective. Advertisement has changed a lot; a commercial, banner, or flier just doesn’t have the same impact it once had. That is why top companies advertise in different ways, like placing a product in a movie, doing giveaways, or sponsoring an event or cause.
Until next time,
_rec
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It is my, Steven Records, desire to see the American Church be all that it can be... healthy, faithful, and growing. So this free resource is made available to help churches and ministry's grow through practical ideas and strategies. Please, watch this vision video to know what I am all about and how you can support the vision to create thriving churches and reach the lost.
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