The logo, a starting point for everything you produce. The logo defines the brand, it defines the look, and in the audiences eye it defines who you are as an organization. The point is the logo is a HUGE deal. It is the one thing that should be on everything you produce; so this is
Branding
Branding Tip: Make It Personal
Tue, Sep 20, 2011
What is it that separates these notable corporations like progressive, apple, target, and go daddy from the rest? It is there personality. They bring something that is a part of who they are into their brand that is unique. They invest the money into forming a solid brand personality that is personable and identifiable in