Stop Designing for Christians

Tue, Nov 29, 2011

An archer is not successful unless he knows what his target is and assesses all the factors in reaching the target. The same concept goes for advertisement. One common mistake I see unfortunately is that churches tend to design for christians and market in christian circles when the advertising should be focused on bringing in

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Adobe Illustrator: Character Design Tutorial

Mon, Oct 17, 2011

Hello everyone! My name is Christopher Dykes. Steven Records asked me to do a tutorial on my techniques for character design, icons and logos in Adobe Illustrator. It is an advanced tutorial, but if you have a general understanding of how Illustrator works it shouldn’t be too hard to follow along. Knowledge of the pen

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Typography: Common Mistakes to Choosing a Font

Fri, Jul 15, 2011

It used to be that there were just a few fonts to chose from; there was Times New Roman, Arial, and Courier New with a few others. This limited selection as carried on in web typography because there is a small select group of fonts that are “web safe” meaning in all likely hood every

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The Power of Branding for Non-Profit

Tue, May 24, 2011

The one thing that all of these companies have in common outside of being crazy successful is this… branding! They all have outstanding branding. If you can master branding for your church or non-profit organization, you will be able to create unity/consistency within the organization allowing people to know what to expect. Branding is everything

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A Message to the Church Graphic Designer

Thu, May 19, 2011

For most churches it is the most cost effective way to get marketing products such as fliers, cards, and banners made by hiring an in house designer. Having been one of those graphic designers I understand some of the internal struggles that have less to do with execution and more to do with inspiration. One

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Photoshop Tutorial: Design/Post-Production Tips

Sat, Feb 05, 2011

I am excited to introduce multi-media artist, Jared Wells! I have been following his work recently, and I got to tell you…the guy is a creative mastermind. He has lots of style and technique worth following. He was kind enough to put together a tutorial on how he does some of his design work. Enjoy

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