Photography

Photography Matters

Sat, Jul 02, 2011

In many instances, I see the rule of have good photography for advertisement being downplayed. So I wanted to use this post to reawaken the reason for having a wide selection of good photographs.

Think of each element to a design or ad as a component to a dish. One bad component can ruin the entire dish. So just as each component to a dish needs to stand on its own, so does each element to a design. Here is a list of some of those components:
-Photography
-Texture
-Color
-Text/Content
-Media Type
-Additional Design Elements
-Paper Type
-Layout
Side note: all those good components need to work together so the design or ad makes sense.
Photography matters just as much as the text you use and background you choose. To give you a visual of this I made a “bare bones” design to make my point.


As you can see a better photo really makes a HUGE difference. When you strip away all the distractions, what are you left with? The design on the right repulses me from even thinking about going to the event. The one on the right however, gives me more intrigue and I would consider going. You get a totally different response just from replacing the photo. If your not a photographer I want to point out some things to look for in a good photo.


Things to look for:
-Good pose (intriguing but not distracting, fits the ad content)
-Well composed (layout of the image, angle)
-Good lighting (no harsh shadows, poor light positioning, or low lighting)
-High Quality (Smooth transitions of color, not grainy, blurry, or blotchy)

I know that sometimes it is a struggle for smaller churches and organizations to get good photos so here are some ways to obtain them:

Start up a photography club or media volunteer team in the church.
This should be the first go to solution because every congregation is bound to have at least a few good photographers.

Make a deal with a local photographer.
Let them set up a booth for a few weeks in exchange for service, event, and/or pastoral staff photos. The exchange of photos for a place to advertise is hard to pass up for photographers, believe me, they would be down for such a deal.

Run a photography contest for best picture.
Spread the word that you have some sort of prize for the best photo taken at your church during a month span (plan the contest around a big event so you get coverage when numbers are at their highest).

Hire someone in.
Either a photography intern or a staff photographer can be a solution. Even for a seasonal position so you can have a large amount of stock photography. To do this you will probably need to buy photography and lighting equipment also low light lenses. Or hire out to a professional.

Improve the quality of your photos and you will see a better response to your ads.
Until next time,
_rec

Want to know more about this blog?

It is my, Steven Records, desire to see the American Church be all that it can be... healthy, faithful, and growing. So this free resource is made available to help churches and ministry's grow through practical ideas and strategies. Please, watch this vision video to know what I am all about and how you can support the vision to create thriving churches and reach the lost.

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Business Structure and Strategies for New Professionals

Mon, May 09, 2011

Most freelance photographers, designers, and developers are good at what they do, so they don’t need to be told how to do it. However the questions I do see new freelance photographers asking over and over is more or less about the practical aspect of the business. Most creative people don’t think about big picture things like customer experience, strategies, processes, structure because all that is left brian thinking. We were made to be creative, not an anal-yst. For some strange reason, that I cannot fathom why, I secretly do enjoy restructuring organizations and businesses in order to gain maximum efficiency and effectiveness, all the while making everything convenient for everybody. So I am going to give you a few things that I do to make everything as smooth and fast as possible.

1. Do what you can while you are with the client
One thing that I see photographers in particular doing is breaking everything up…don’t! First you book the shoot, then you take the photos, then you upload the photos so they can view them, then they select them, then they order them…sounds like a lot of hoops to jump through, and it seems like it will be a while before they actually get their prints.

Instead of doing it that way, try to upload all the photos directly after the shoot while they are writing out your check and then show them the photos so they can select the ones they want you to edit right then and there. Not only does this mean a faster turn around time for the client, but it also saves you several hours of uploading resized and optimized images to your proofs system (assuming you have one), which in turn means you can lower your base rate because you freed up a few hours of unnecessary work.

For weddings this is a bit impractical, so upload the photos to your comp while you are at the wedding and give them a web address to view proofs so they can pick their favorites out on their honeymoon.

2. Keep It Simple Stupid

Printing. For a long long long time I had been amongst those who felt like they needed to provide service from beginning to end. So I provided prints for my clients. They would order them on my Online Ordering Form that consisted of over 10,000 lines of hand written code (that sucked making), then I would order their order from a 3rd party like psprint.com or adoramapix.com. Now I ask myself the question, “why?” It takes longer for the client to get everything and it means more work for me with varying compensation. Instead, I decided to give the client what they asked for, my artistic work. Today it costs less than 30 cents to burn a disk and $1.00 to ship it. I know, I know, there is money in prints, but there is also time and the chance that the 3rd party screws up, which effects the clients experience with your company. I love the idea for giving a disk of the images, with the right to reproduce, and suggestions for print companies. Advice for printing, offer it, but don’t push it by making digital copies the obvious choice.

3. Quoting the client

So you have a special project that someone needs done and they are wanting a price on it? Learn more about what they are wanting first. Once you have a scope of the size of the project estimate how many hours it will take you, then multiply that by what ever hourly wage you want on the job, and there is your quote. Sometimes, I will offer the option of a punch in system set to a hourly rate. So you track your hours on the project and then send them a bill with that information.

4. Back that thang up!

There is nothing worse than loosing a clients files because your hard drive crashed. The solution to to back everything up promptly to an external hard drive and/or dvds. There are also some online hard drive systems that I have a few friends using. A general rule of thumb is to always have your files in two places.

5. Copyrights and reproduction rights

Some people think that you need some elaborate document with several clauses in order to have an official document stating that someone has the right to reproduce or the copyright for a particular piece of art. You really only need a few lines stating who you are giving the right to reproduce, either to all on disk or specific image titles. Have the artists name, company name, signature, and date. It is also good to have contact information. Remember that the right to reproduce gives the right to print and post. Copyright gives them legal ownership of the media, so you can’t use them legally if you give up those copyrights. That is unless you stat on the copyright release that you are giving joint ownership of the media.

Remember, these are just some basics to the business that are common questions and occurrences that hopefully were helpful to you in your media business. Do some research, ask questions and advise from other artists as you construct the foundations of your company.

Want to know more about this blog?

It is my, Steven Records, desire to see the American Church be all that it can be... healthy, faithful, and growing. So this free resource is made available to help churches and ministry's grow through practical ideas and strategies. Please, watch this vision video to know what I am all about and how you can support the vision to create thriving churches and reach the lost.

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10 Do’s and Don’ts to Wedding Photography from NY

Tue, Apr 12, 2011

Recently I went to New York for a wedding shoot that was fantastic! I had such a great time while I was in the city and can’t wait till my next visit. Jobs like this New York trip really test a photographers skills, creativity and reliability. Just as with any wedding coverage, the stakes are high; messing up wedding pictures is essentially ruining a wedding. I was in completely new surroundings with low lighting in nearly every situation, and that demanded of me to work harder on getting the right shots. On this trip I was reminded of some valuable do’s and don’ts that I learned from other photographers and personal experience that I would like to pass on to my fellow photographer.

Day before wedding shot with single speed light

1. Do Arrive Early
Whether you are driving a 30 min commute or on a 15 hour flight to a different country, arrive early! Aim to be first, there is nothing more relaxing for a client than to know that you are there before they even need to think about it. If you are driving aim to arrive 20-30 mins before you are asked to so you can set up your gear and be ready to go. For flights I like to book my arrival at least 24 hours before the wedding day. I have been in situations where a flight is cancelled, being stranded in an airport, I got no sleep and barley made it in time for the wedding. Not fun at ALL! For this NY shoot I arrived 2 days before the wedding, of course I also enjoyed those 2 days site seeing.

2. Don’t Forget a Game Plan
Vast amounts of photographers waist valuable time because they neglect the background work. Planning and preparation are paramount to effective and efficient photography shoots. I like to research my client, think through concepts and ideas, consider possible lighting situations/issues, have a rough schedule, and have all the gear and props that I will need ready to go. By having a game plan establishes your professionalism, puts everyone at ease and results in better photographs.

3. Do Bring Your Own Lights
Most wedding venues have low light, so bring your own. Although you might run into some wedding planners that ask for no flashes to be used during the ceremony, most are absolutely for it. Just communicate with the client about lighting prior to arrival and you will be good to go. If they it’s a “no go” for the ceremony you can still use them for the reception and the family shots. In most cases few speed lights should do just fine. For this wedding I brought with me 2 speed lights and a studio strobe with an umbrella that I set up on the balcony 45 mins before the ceremony.

Rec Photography- NYC Shoot

3 lights made it possible to shoot this ceremony at 200-500 iso

4. Don’t Expect Everything to Go As Planned
We can plan and plan, but at weddings something always goes unexpected. Whether a light goes out, the bride takes a tumble, the wedding party is late, or someone you are needing to photograph had too much to drink…just go with it. It is easy to freak out, but that doesn’t help you in your photo taking. Think on your feet for fast solutions to sudden problems. Remaining cool and confident, unaffected by circumstances and situations will build points with your client and result is some excellent photos.

5. Do Get an Assistant
I know, I know, not everyone can afford paying for an assistant, but anyone can find a helping hand in a crowd of people. I for one use lights to get the best lighting I can so having someone hold a flash is a huge help. The wedding planner usually can find you someone to hold a light or reflector for you if you are having trouble finding one. If your single, I recommend finding an attractive assistant from the crowd. Who knows? You might get a number.

Light position? Check. Attractive assistant? Check.

6. Don’t be Afraid of Trying New Things
In an over-saturated market, you need to stand out by being creative and trying new things. Yes, establish your own style for branding purposes, but continue to build on your strengths as a photographer by thinking of new ideas, angles, lighting, production and editing. Try using slow shutter speeds, multiple exposures, new props and materials.

Slow shutter with blurred pedestrians framing subject

7. Don’t be Shy
Photographers sometimes struggle being in the middle of everything. Obviously don’t be obtrusive to the point where you are in front of the first row shooting the ceremony, but consider yourself a part of the wedding. Get on the dance floor, in the middle of crowds, talk to the guests, and get the shot you want. In order to capture the moment you have to be in that moment. So get in there and mingle around, people are a lot more welcoming to photographers than you think.

8. Do Take a lot of Pictures
I will usually take somewhere around 1,000 images during a wedding. The more pictures you have the more possibilities you have to getting that great shot you are wanting. Use different ways to frame your images, change up the background, move lights, keep snapping that shutter release and you will have happy clients. Oh, and take a lot of pictures of the bride! The wedding day is for the bride, all the groom is thinking about is the honeymoon.

Bride at Times Square

9. Don’t Overlook the Details
With so much going on, adrenaline pumping and limited time, it is easy to forget about the details. Especially when you are taking primarily candid shots with not much of a choice for background. So paying close attention to the way you frame your shots with the background in mind can help you eliminate those distracting elements that end up being a painful afterthought. It is better to think more about each image than to go into a thoughtless frenzy of photo taking.

10. Do Have Fun
There is no need to be a stiff. Loosen up, weddings are fun, so enjoy it! Eat the food at the reception, take some time to meet some new people and relax. This is the time you can use to get future clients while they see you in action. Don’t let the weight of the responsibility get to you, or your not going to be shooting weddings for long. You can take great shots and have a good time.

Happy Shooting!

_rec

Want to know more about this blog?

It is my, Steven Records, desire to see the American Church be all that it can be... healthy, faithful, and growing. So this free resource is made available to help churches and ministry's grow through practical ideas and strategies. Please, watch this vision video to know what I am all about and how you can support the vision to create thriving churches and reach the lost.

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5 Tips to Taking High Quality Photographs

Thu, Mar 10, 2011

On my very first photo shoot, I went through out the day taking some great photos only to realize that all those beautiful shots were in fact dreadful. There was tons of noise and blur in every shot and it took forever to edit them to look half way decent. As I analyzed the possible causes I realized that my less than desired photo quality was not because of a bad camera, lens or lighting situation, but was in fact caused by poor camera settings. It has been long past my first photo shoot, and over the years I have worked hard to improve the quality of my photographs. I would like to pass on five tips that I have learned along the way.

The following test photos were taken on a D-300 with a 1.8f 50mm Nikkor lens. The reason I chose this particular lens is because it is a lens that most people own, and it shows the effects of camera settings better than more expensive and better built lenses. As far as lighting equipment, I used a single strobe with a soft box. I shot in RAW format (always shoot in the highest quality format possible), and I apologize that there is nothing special about the shots, just wanted to show image quality, not my photo taking skills. All shots were screen shot at 100% zoom then reduced in size to.

1. Only Use Low ISO Settings
High ISO settings destroy great photographs. The ISO setting is the most important aspect to getting high quality images aside from exposure. The ISO is also an easy to forget aspect to photography. ISO is the sensitivity of the sensor or the film. The higher the setting is the more sensitive the camera is to light. In low light situations, you will need to adjust your camera to a higher ISO in order compensate for the low amount light. The rule of thumb is to get the lowest ISO setting possible in your current lighting situation. Below you can see the difference between the ISO 3200 and ISO 200.

High ISO 3200


Low ISO 200

Notice that the first image with a High ISO has noise, splotches along the edges, artifacts, and blurriness. The Low ISO has eliminated those problems.

2. Get the Correct Exposure
Exposure is the end result of all the variables that go into a photograph, such as the amount of light, the shutter speed, aperture, ISO, the reflectivity/radiance of the subjects in the photo. A proper exposer usually has some black, some white, and everything in between. A lower exposure will push the histogram toward the blacks and an over exposed photo will push the histogram toward the whites. These test images show the effects of improper exposure, after correcting the exposure in photoshop. To correct the photos exposure, I set samples in the same location on each photo, used LAB color mode, and adjusted the Lighting Channel to the same number for that channel using curves.

Under exposed, corrected in post production


Over Exposed, corrected in post production

The effects of under exposure are greater than over exposure, grant it the over exposure is not so off that the photo is not entirely blown out. Under exposed photo shows high amounts of noise, and discoloration in the image. The over exposure caused blurriness, slight discoloration, slight noise, and blown out areas on on the face. The proper exposure eliminates these problems, giving you the best colors and clearest image possible.

3. Don’t Open the Aperture Completely
It is a little known secret that most lenses do not perform at their best when using their widest aperture setting. Depending on the lens it may be better to be a little under exposed or up to ISO to compensate for using the 2nd widest f stop. You can check different lenses at Photo Zone, they extensively test lenses to gauge lens quality.

Widest Aperture Setting, 1.8 f


Optimal Aperture Setting, 3.5 f

Using the widest aperture setting caused a loss in detail and created artifacts along the shadows of the face. The 3.5 f aperture setting captured a sharper, more detailed image. Although you do not need to use 3.5f on a 1.8f lens, adjusting to a 2.2 f on the lens instead of using 1.8f will give you a much higher quality image.

4. Control Your Lighting Situations
Although this has less to do with mechanics and more to do with surroundings and setup, it is a major cause of low quality imagery. Low Light Situations can destroy your image quality, even if you have every thing set exactly right. One solution is to get a good set of expensive lenses with f stops at 2.8f or wider, but assuming you can’t cough up the doe there are other alternatives.

My go to solution is using external lights such as speed lights and strobes. There is no easier and better controlled way to get the lighting you want than to set it up yourself. If the ceilings are low enough, you can bounce the light off the ceiling to spread it, or use a trigger and receiver system to position your external flash where you want it. If you are going to go this route I suggest getting a couple of modifiers for the light such as reflectors, umbrellas, soft boxes, and beauty dishes.

Reflector as Modifier with External Flash

The other solution is to look at your natural surroundings and position your subject where there are sources of light, such as a window. You can also turn on lamps to add light to indoor situations. It is best to shoot your subject in the shadows for outdoor settings. Shadows allows your subject to open their eyes without squinting and it provides a balanced light on the subject. I have a few more advanced tactics that I will post on a later blog.

Natural Lighting, subject placed next to a window

Controlling your lighting situation will eliminate the need to raise your ISO settings, widen your aperture all the way, and shoot under exposed images. Ultimately, photo quality is contingent upon your lighting and your camera settings. The more light you have to work with, the better.

5. Set the Right Shutter Speed
Most people know that the shutter speed effects the exposure. The faster the shutter speed the less light is used, the slower it is the more light is used. For shooting still portraits without a tripod, I suggest shooting no slower than 1/100 of a second. If you are using studio lighting you can shoot 1/60-1/250 depending on the lighting system. If your shutter is too fast you will get a black line on the side of the image like this.

1/250 shutter, black line caused by fast shutter

Whether you are shooting in studio or in natural lighting, using too low of a shutter speed can cause your images to be blurry. If you really need to use lower shutter speeds the use of a monopod or a tripod will help reduce the blurring.

Conclusion
These 5 tips are the basic mechanics for getting the best quality image possible regardless of what DSLR camera or lenses you are using. ISO, Aperture, and Exposure are among the most important to understand and get right. One other golden nugget to get the best possible colors is to use a tissue or tracing paper to set a custom white balance with. The less post production you have to do, the better the image quality will be. That goes for both exposure and color. By understanding how your settings effect your finished product the better quality images you will be able to produce.

Happy Shooting!

_rec

Want to know more about this blog?

It is my, Steven Records, desire to see the American Church be all that it can be... healthy, faithful, and growing. So this free resource is made available to help churches and ministry's grow through practical ideas and strategies. Please, watch this vision video to know what I am all about and how you can support the vision to create thriving churches and reach the lost.

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Photoshop Tutorial: Best Skin Retouching Techniques and Tools

Mon, Jan 31, 2011

One of the most universal uses for photoshop is skin retouching. It is amazing how in just a few minutes you can make the typical teens acne filled skin look as flawless as the models on those ridiculous proactive commercials. The problem is that most people using photoshop do not really know when to use what tool for skin retouching. In this new photoshop tutorial, I show the 3 main ways to retouch acne in photoshop, and the best uses for each zip zapper tool. I am using a photo of myself that I took back when I was a teen, so none of my clients end up seeing me erase there :whisper: imperfect :whisper: skin.

I also decided to go the extra mile with this one and do some basic color adjustments. Enjoy.

More tuts are coming, I promise! Be on the look out for Multi-media artist, Jared “Deraj” Wells, guest post coming this week.

Peace and Love,
-Rec

Want to know more about this blog?

It is my, Steven Records, desire to see the American Church be all that it can be... healthy, faithful, and growing. So this free resource is made available to help churches and ministry's grow through practical ideas and strategies. Please, watch this vision video to know what I am all about and how you can support the vision to create thriving churches and reach the lost.

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Photography Session with Jenna Tretyak

Wed, Jan 26, 2011

Jenna Tretyak and I have known each other for quite some time now. The first time we met we hit it off pretty good, and have been friends since. It had been a while since I had seen her last, which is partly why it was an exciting and fun day of shooting. She has been getting into fitness recently, and is preparing for a fitness show that she will be in soon! Some of you who are local to the Kansas City area should go… once I figure out all the details that is…better yet, just ask her. A lot of my studio concepts for her shots centered around her athletics, but I also wanted to capture her beauty so we turned on the fan to throw her hair around for a bit as well.

Jenna Tretyak- Beauty

Jenna Tretyak

Of course athletic girls have to show off their guns.

Jenna Tretyak- Fencing

Jenna Tretyak- Fencing

Fencing Black and White


Jenna Tretyak- Running

Jenna Tretyak

Jenna Tretyak- Stage

That’s it for her shoot.

Want to know more about this blog?

It is my, Steven Records, desire to see the American Church be all that it can be... healthy, faithful, and growing. So this free resource is made available to help churches and ministry's grow through practical ideas and strategies. Please, watch this vision video to know what I am all about and how you can support the vision to create thriving churches and reach the lost.

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KC Music Photography Shoot with Calvin Arsenia

Sun, Jan 23, 2011

Calvin Arsenia and I have been great friends for quite some time. We first started our friendship as leaders in a Bible Study we had at our high school where he would sing and play guitar. Since then he has continued to minister through his craft and is booking shows like crazy. I’m quite excited to go to his upcoming show with music icon Aaron Gillespie, who is known by drumming for Underoath and creator of The Almost.

I had a awesome time with Calvin, he just brought in all of the sweet novelty items, and the creativity began. With his afro sky high, I had to use a step stool for the most part. If only I was a few inches taller! Anyway, the shoot was fun, creative, and the photos are worth a look or two. These music shots are a part of my Kansas City portrait photography company, here are some of my favs:

Portrait of Calvin Arsenia by Steven Records


Portrait of Calvin Arsenia by Steven Records

Interesting people deserve closeups


Entertainment Portrait of Calvin Scott by Steven Records
Portrait of Calvin Arsenia by Steven Records

Portrait of Guitarist Calvin Arsenia by Steven Records

I love the guitar he used for these



Portrait of Calvin Arsenia by Steven Records

Yes, that is a banjo


Music Photography of Calvin Scott by Steven Records

That’s all folks!

Want to know more about this blog?

It is my, Steven Records, desire to see the American Church be all that it can be... healthy, faithful, and growing. So this free resource is made available to help churches and ministry's grow through practical ideas and strategies. Please, watch this vision video to know what I am all about and how you can support the vision to create thriving churches and reach the lost.

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All New Photography Site! And a few tips for yours.

Wed, Jan 19, 2011

I am so excited about this new photography website! It is clean, simple, and compatible with most mobile devices.

The site is recphotography.com. I encourage you to check it out!

There were a few major reasons why I decided to remake the website entirely, although the previous site was only a year old.

Reasons for new site:
1. Photography site was used for multiple media avenues via. photo, design, web, printing.
For a site intended for multi-media, it is fine to do that, but for a photography site it is distracting and less targeted.
2. Site was too large
No photography site should be 60 pages long. People don’t check every page, and if all the information is laid out on the site, it leaves less reason for a personal connection.
3. Flash Based Galleries.
Flash sure does look good, but it takes forever to load, needs a plugin, and is not compatible for most mobile devices like iPhone and iPad.
4. Photo sizes were small
If the prospective client can’t see the quality and detail of your work, they are less likely to hire.
5. Too graphic oriented
People don’t want to see your sense of graphical style on a photography site, they want to see great photography.

Here are some screen shots of the new site.





5 Tips for Photography Sites:
1. Be Specific
As the saying goes, being a mile wide and an inch deep is a disaster. Being specific is having a target in mind. From a promotional and search engine stand point, you will be can taylor to a specific demographic and be higher to the top on sites like google and bing. I am sure you have seen sites say, ” Photography for wedding, senior, maternity, portrait, babies, commercial, sports, pets, and more!” In the attempt to allude to everything imaginable they loose their status on the web. Try to stick with just a few groups, and see your promotions and search numbers grow.

2. Make it small and easy
One web development book that is a good read is, “Don’t Make Me Think.” People today don’t want to figure out your site before they attain information from it. Clients want concise, simple, and easy layouts. Give your prospective clients the opportunity to focus on the content of your site rather than the layout. Have your site easy to navigate with obvious links, and keeping the pages and content that is absolutely necessary.

3. Use Javascript instead of Flash
Unfortunately most photography sites use flash. Although flash has been a primary source for photography sites for years, it is now becoming out dated. Javascript is the new work horse for image viewing and transitional effects. The mobile era has come, and flash is incompatible with most mobile devices. Meaning, if you have flash, no one can see your site from their iPhone, Blackberry, or iPad.

4. Use Big Images
With the larger screen sizes today, people not only can see bigger images on websites, but they want to as well. Large photos have been a huge hit for photography websites. This allows the photographer to show off all the detail and quality of your work.

5. Eliminate Distractions
In our efforts to be cool, often times we distract from the message. Great Photography is the message, so stray away from using busy backgrounds with a lot of design elements. Solid colors or very simple non-distracting backgrounds are prime choices to keep the message at hand in focus. By making your site less distracting, people can be more engaged with your photographs.

Want to know more about this blog?

It is my, Steven Records, desire to see the American Church be all that it can be... healthy, faithful, and growing. So this free resource is made available to help churches and ministry's grow through practical ideas and strategies. Please, watch this vision video to know what I am all about and how you can support the vision to create thriving churches and reach the lost.

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Beginning a New Series of Photoshop Tutorial Videos

Wed, Jan 12, 2011

Over the years I have acquired a lot of different techniques and tricks in photoshop that could be very helpful to people using the program. Since I am a huge advocate of aspiring artists and love to teach, I am beginning a series of training videos to show helpful tricks that I frequently use when editing photos or designing graphics for my clients. Here is the first photoshop tutorial released. I actually use this technique to get more detail on the eyes on nearly every image I edit. The filter I use, high pass, is also a great way to sharpen images, which I use it frequently for as well. Hope it is a helpful video for any artists that may be viewing. Enjoy.

Want to know more about this blog?

It is my, Steven Records, desire to see the American Church be all that it can be... healthy, faithful, and growing. So this free resource is made available to help churches and ministry's grow through practical ideas and strategies. Please, watch this vision video to know what I am all about and how you can support the vision to create thriving churches and reach the lost.

If you liked this post check out these popular posts:

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