An archer is not successful unless he knows what his target is and assesses all the factors in reaching the target. The same concept goes for advertisement. One common mistake I see unfortunately is that churches tend to design for christians and market in christian circles when the advertising should be focused on bringing in
Tips
Branding Tip: Make It Personal
Tue, Sep 20, 2011
What is it that separates these notable corporations like progressive, apple, target, and go daddy from the rest? It is there personality. They bring something that is a part of who they are into their brand that is unique. They invest the money into forming a solid brand personality that is personable and identifiable in
Huge Promotional Tip for New and Declining Churches
Mon, Aug 22, 2011
I am convinced that by and large all churches mean well and desire to help the people of the city they are in. Unfortunately when it comes to promoting our admirable vision, sometimes we miss the mark. Although we may not have as obvious a mistake like the one in the image above, we do
5 Tips to Taking High Quality Photographs
Thu, Mar 10, 2011
On my very first photo shoot, I went through out the day taking some great photos only to realize that all those beautiful shots were in fact dreadful. There was tons of noise and blur in every shot and it took forever to edit them to look half way decent. As I analyzed the possible
Photoshop Tutorial: Best Skin Retouching Techniques and Tools
Mon, Jan 31, 2011
One of the most universal uses for photoshop is skin retouching. It is amazing how in just a few minutes you can make the typical teens acne filled skin look as flawless as the models on those ridiculous proactive commercials. The problem is that most people using photoshop do not really know when to use