Stop Designing for Christians

Tue, Nov 29, 2011

An archer is not successful unless he knows what his target is and assesses all the factors in reaching the target. The same concept goes for advertisement. One common mistake I see unfortunately is that churches tend to design for christians and market in christian circles when the advertising should be focused on bringing in

Read Full Entry

Branding Tip: Make It Personal

Tue, Sep 20, 2011

What is it that separates these notable corporations like progressive, apple, target, and go daddy from the rest? It is there personality. They bring something that is a part of who they are into their brand that is unique. They invest the money into forming a solid brand personality that is personable and identifiable in

Read Full Entry

Huge Promotional Tip for New and Declining Churches

Mon, Aug 22, 2011

I am convinced that by and large all churches mean well and desire to help the people of the city they are in. Unfortunately when it comes to promoting our admirable vision, sometimes we miss the mark. Although we may not have as obvious a mistake like the one in the image above, we do

Read Full Entry

5 Tips to Taking High Quality Photographs

Thu, Mar 10, 2011

On my very first photo shoot, I went through out the day taking some great photos only to realize that all those beautiful shots were in fact dreadful. There was tons of noise and blur in every shot and it took forever to edit them to look half way decent. As I analyzed the possible

Read Full Entry

Photoshop Tutorial: Best Skin Retouching Techniques and Tools

Mon, Jan 31, 2011

One of the most universal uses for photoshop is skin retouching. It is amazing how in just a few minutes you can make the typical teens acne filled skin look as flawless as the models on those ridiculous proactive commercials. The problem is that most people using photoshop do not really know when to use

Read Full Entry